24 Jul Cheval – Start Up Phase Easy Routines {Episode 36}
In this episode, we sat down with the one and only wedding dress designer from “Say Yes To The Dress”. She shares more of her challenging story and career and how she came out on the other side. Cheval has become the rebrand, the new vision, and the new mission of what she is accomplishing. We loved hearing more of her story and how she manages her daily routines.
About Cheval
As the friendly designer and America’s bridesmaid on TLC’s, “Say Yes to the Dress,” she brought over 10 bridal product lines to market, dressed noteworthy female icons like Dove Cameron, Chrissy Teigen, and Carrie Underwood, and became one of the most sought-after luxury bridal designers in the world (VOGUE’S TOP TEN). In 2017, she entered the tech space by developing and launching a wedding focused emoji app, Holy Matrimoji, that landed in the AppStore’s top 100 downloads on its debut. In 2018, she helped secure a licensing deal with Hearts on Fire diamonds becoming their brand ambassador.
After 9 years of working under a very one-sided employment contract, her former employer sued her in federal court and gained control of what she believed were her personal social media accounts. She resigned in December of 2020 and under the current preliminary injunction, she is prevented from using her own birth name in any business or commerce or even to publicly identify herself. She is also not receiving commission for her designs that are still being sold, and she is restricted from identifying herself as a designer to the trade in which her former employer competes until August of 2027.
Rather than waiting for luck to strike, she has decided to create her own. On August 8th, 2022, she personally, publicly, and professionally changed her name to C H E V A L and opened a new Instagram account, @sheischeval. The public support has inspired her next mission in launching a 501 (c) (3) non profit foundation that provides resources to better protect the interests of young women and creatives during the formative years of their career.
She is currently writing a memoire and rebranding under SHE IS CHEVAL.
Connect with Cheval
Instagram – https://www.instagram.com/sheischeval/
Instagram – https://www.instagram.com/allthatglittersonthegram/
Instagram – https://www.instagram.com/agirlyoumightknowfoundation/
Promotion:
Website – sheischeval.com
Legal Resources – agirlyoumightknowfoundation.org
Connect with Nuvitru Wellness
Website – https://nuvitruwellness.com
Private Community {IT’S FREE!} – https://nuvitru-wellness.mn.co
Instagram – https://instagram.com/nuvitruwellness
Facebook – https://facebook.com/nuvitruwellness
Pinterest – https://pinterest.com/nuvitruwellness
YouTube – https://youtube.com/c/nuvitruwellness
Functional Nutrition Radio {Our nutrition podcast that you can find where all podcasts play – iTunes, Spotify, etc!)
>>> Ready to make changes to your life?! You’re a power woman and you need to make those power leaps! Head over to this page to download your power women blueprint – https://nuvitruwellness.com/powerwomenwellness
Resources Mentioned
Kelly Wearstler, Interior Designer – https://www.kellywearstler.com/
Jenna Kutcher, Goal Digger Podcast – https://jennakutcherblog.com/goal-digger-podcast/
Entrepreneurs group – https://www.instagram.com/the_entrepreneurs_group/?hl=en
The 48 Laws of Power by Robert Greene – https://www.instagram.com/the_entrepreneurs_group/?hl=en
